One of the things this year’s Tour of Homes committee focused on was using social media to help spread the word about our event. In addition to a robust website, we created a Facebook page and filled it with pictures of the homes and other relevant posts, blogged about the event on Virginia-Highland Patch, and took advantage of message boards like VHLIST and Next Door Virginia-Highland. We believe our efforts to promote through social media were a key part of the overall success of this year’s event.
We were pleased to have been ‘discovered’ this year by local home organizing consultant and blogger Tidy-Up Gal who stopped by and enjoyed this year’s tour. Tidy-Up Gal promoted our event prior to the Tour weekend and got access to take photos of VHCA board vice-president Lola Carlisle’s home. Photos from that tour were featured in a recent blog post. This type of exposure is a great adjunct to use of traditional media in promoting our event and we look forward to more such opportunities in 2013.