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Sample e-newsletter

The Virginia-Highland Civic Association (VHCA) publishes community news for Virginia-Highland stakeholders in its popular e-newsletter, The Voice. Advertising in our e-newsletter helps to defray the cost, but more importantly, makes readers aware of the many wonderful retail shops, restaurants, services, and programs available in our vibrant neighborhood.

With the use of electronic newsletters, Virginia-Highland stakeholders get the news of the neighborhood in a much more timely fashion than was possible with a paper newsletter. Community response to the e-newsletter has been extremely positive.

Users are engaged with the e-newsletters in a way that was not possible with print. Readers click through to our sponsors’ ads, to news stories on other sites, and to government, school, and other community websites. Of the approximately 3,000 addresses on our distribution list, readers are opening our e-newsletter at a rate of about 31%, and they’re clicking through to links at an average rate of 5%. (Readers that we can measure, stats as of May 2017).

Frequency: Publication dates aren’t set in stone, but in general we try to publish The Voice at least once each month, usually on or around the 1st of the month. Special issues are published as needed. Contracted advertiser’s ads appear in all issues of The Voice, including special issues at no additional cost.

Circulation: As of May 2017, The Voice is distributed to over 3,000 email addresses. (View past newsletter issues)

No Ad Deadlines: Businesses can order advertising whenever they wish and we can start publishing your ad starting with the next newsletter — or in the first newsletter after a future date, if preferred.

Advertising Rates

Sidebar Square Ad

Size: 160px x 160px

Three issues $140
Six issues $275
Want to advertise for less than three issues? — $50/issue

160px x 160px display ads display along right sidebar of e-newsletter.
Ads are rotated with each newsletter (top ad goes to bottom and everyone moves up one).
Ad links to your website.

Examples of sidebar 160px x160px square ads:
  

 

Premium ‘Skyscraper’ Ad Space (only one available per issue)

Size: 160px x 600px

Three issues $300
Six issues $675

As the newsletter is currently formatted, there is only one premium ‘skyscraper’ ad per issue. Due to the popularity of this ad space, we limit the length of time a business can contract for it to six months. Other businesses can secure the space at the end of that advertiser’s six months on a first come, first served basis. If, at the end of that six months, no other business has expressed interest in the space, that advertiser can renew for up to an additional six months.

160px x 600px premium ‘skyscraper’ ad sits atop the smaller square ads along the newsletter’s sidebar. Ad links to your website.

Example of premium ‘skyscraper’ ad:

To advertise, please fill in our online request form (follow link below). After you submit the request form, we’ll provide your total amount due along with the option to pay by credit card or PayPal. We’ll also provide instructions for making out and sending a check if you prefer that method of payment.

Go to advertising order form >>>

Questions

  • Questions? Please contact Ann Cain at ads@vahi.org
  • Need to hire a graphic designer for your ad? Contact Preeti Ayyangar via email or (678) 471-6981
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