Committee Chair: Cherry Frederick
Committee Member(s): Katie Voelpel, Kay Stephenson
The Committee will use VHCA website, the VOICE, Facebook, Twitter, Nextdoor, VHList, and other media to raise awareness of association and neighborhood activities supporting the efforts of the organization.
Recurring Annual Goals:
Ensure all communications reflect a consistent style and represent VHCA’s goal of community engagement, education, and empowerment.
Seek opportunities for interpersonal communication with association members.
Generate revenue through advertising to assist with operational costs.
Monitor relevant social and print media and recommend appropriate responses, as needed. Alert appropriate committees to respond.
Work cooperatively with local media outlets (Creative Loafing, Atlanta InTown, etc.) to share content, leverage subscriber databases, etc. – especially in support of events.
Reach out to communication chairs from nearby neighborhoods and find ways to leverage mutual communication efforts and email databases to increase overall reach.
Assist content providers in providing pertinent content.
Identify areas where existing static content can be improved. Encourage committees to review, clean up and update content on website.
Increase traffic to website by posting regularly to Facebook and Twitter
Specific Goals for 2020:
Push out content via Email blast (Voice) once a month. Publish meaningful and substantive content that promotes community engagement within VHCA, educates residents of pertinent policy and planning issues, and reflects the diversity of the neighborhood. Potentially add year-round ad space to supplement our social media promotions posts on Facebook and Instagram.
Expand social media presence with postings on Instagram and other social media accounts and innovative, interactive posts
Increase social media following and regularly compare following with neighborhood demographics
Implement communication strategies that allow residents to easily navigate VHCA’s structure and find tangible opportunities for involvement
Recruit additional volunteers to help with ad sales, and content including copy, photography, video, etc.