Local businesses in Virginia-Highland have worked together with others in Morningside, Poncey-Highland, Inman Park, and the Old Fourth Ward to produce a foldable, glossy, paper map of the “Highland Corridor”, which is now being distributed at local businesses.
“To The Trade Only” is the facilitator of producing these maps on behalf of the local businesses which make up the district. Barbara English of that company provided us with the story behind the maps:
Following on the heels of the very successful Virginia-Highland marketing pieces that were produced for the businesses as late as 2006, there was a void when the business association failed to maintain itself through organization of its members. The business leaders who were a part of it realized how much time and effort it took to market the area and run their own businesses too. To The Trade Only offered to collect a small amount of money from each of the business owners, organize the group into a workable marketing plan and get the maps printed and distributed to over 76 hotels, B&B’s, the Georgia Department of Economic Development, CNN Center, Peachtree Center, The Atlanta History Center and other points of public distribution in addition to the businesses on the maps.
A Facebook page has been launched, and regular newsletters to the business community are being sent to keep them informed of news that would be relevant to them. The maps are made available to any kind of event for gift bags or just to hand out. This includes weddings, realtors with open houses, etc.
As a marketing piece for the neighborhood association, part of the value of it is to make potential buyers and owners aware that the area is not only a desirable place to live, it is rich with resources which make the area attractive to residents as well as tourists.
It is To The Trade Only’s hope to continue to work with the local residents and businesses in marketing the area to everyone’s benefit. They organized a trade out with Atlanta Intown Magazine and will be seeking out anyone else who has a vested interest in making the Highland Corridor successful on many different levels.