Before the Plaza Theatre, Patent Medicine Paid for the Druid Apartments
by Brian Gross
It seems that patent medicine paid for quite a bit of local real estate development in the early 1900s. I previously wrote about how Dr. Grove’s Tasteless Chill Tonic helped build Atkins Park. Now I’ve discovered another promoter of cure-all liquid who financed a beautiful apartment building at the southwest corner of Ponce and N. Highland with his profits.
The site is currently occupied by Briarcliff Plaza, “Atlanta’s first shopping center” (1939) and home to the Plaza Theatre and Majestic Diner. But here in 1917, the Druid Apartments were built. They were financed by George Francis Willis who had made his fortune on sales of Tanlac, a cure for stomach troubles, and Zonite, an antiseptic.
In 1920, Forrest and George Adair brokered a deal whereby Willis sold the apartments for $125,000 to Alex F. Marcus and Charles F. Ursenbach  – both brothers-in-law of Leo Frank, who had famously been lynched in 1915.
I haven’t found out if there’s a reason the Druid Apartments were torn down other than a more profitable use of the land.
And following the history trail keeps turning up even more of these patent medicine-financed developments. Mozley Park in west Atlanta, a lovely 1920s neighborhood and an early epicenter of white flight, was founded by Dr. Hiram Mozley, whose lemon elixir promised to relieve heart disease, indigestion, nervous prostration, headache, constipation and neuralgia!
Follow the history trail and there’s always more than meets the eye.