Local Blogger Shines Spotlight on 2012 Tour of Homes Entry

One of the things this year’s Tour of Homes committee focused on was using social media to help spread the word about our event. In addition to a robust website, we created a Facebook page and filled it with pictures of the homes and other relevant posts, blogged about the event on Virginia-Highland Patch, and took advantage of message boards like VHLIST and Next Door Virginia-Highland. We believe our efforts to promote through social media were a key part of the overall success of this year’s event.

We were pleased to have been ‘discovered’ this year by local home organizing consultant and blogger Tidy-Up Gal who stopped by and enjoyed this year’s tour. Tidy-Up Gal promoted our event prior to the Tour weekend and got access to take photos of VHCA board vice-president Lola Carlisle’s home. Photos from that tour were featured in a recent blog post. This type of exposure is a great adjunct to use of traditional media in promoting our event and we look forward to more such opportunities in 2013.


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