The festival’s still a few weeks away, but we thought we’d start getting you into the Summerfest 2014 spirit by revealing this year’s t-shirt design.
Summerfest committee member Suzanne Scully spent the past few months working with our partner Porchlight to create this year’s design which features a stylized version of the festival name, accented with a ‘stamp’ or ‘stencil’ of the neighborhood’s name, the year and the letters ATL.
“The intent of the design is to reflect the eclectic yet whimsical and sophisticated neighborhood we are proud to call home,” says Scully. “The ‘shipping stamp’ suggests a hint of the rich history that surrounds us in Virginia-Highland.”
A version of the design shown here will be used on the volunteer and staff t-shirts, while different versions of the same design will be used on the Road Race, Tot Trot and ‘for purchase’ men’s and ladies’ shirts.
What do you think? We hope you’re as pleased with this year’s design as we are and we hope to see everyone at Summerfest in June!
About our design partner Porchlight:
Porchlight is an Atlanta-based agency with a passion for hard working design that stems from our roots in the home improvement industry. We specialize in branding, creative packaging design, POP, and signage that resonates with consumers and appeals to buyers. Together, our team has over 30 years of experience in the design and marketing industry, allowing us to provide our clients with proven expertise and understanding of their branding goals. Past clients have included Coca-Cola, The Home Depot, Berry Plastics, Yamaha, RIDGID, and Georgia-Pacific.
Contact: Greg Corey
503 Means Street, Suite 404
Atlanta, GA 30318